Meet Our Management Team

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Gary Cook


Gary is passionate about analytics and that’s apparent in how he explains this space. He believes that the analytics space has provided x-ray vision to corporate eyes that allow for accurate, clear, succinct and profitable insights into any area. The result of this, he explains, is putting it all together in a 360 degree shareholder value creation.

He’s also enjoyed significant achievement in this space, including combining business intelligence, smart analytics, performance management, value proposition around market conduct customer management and providing performance and conformance views across tier one financial service companies.

For every achievement, challenges are always imminent, and Gary believes that there are some pressing issues that clients need to consider in the analytics space. “The most important issue is getting started and understanding the power of analytical insights into challenging areas and then making it a way of life in every organisation. Analytics shouldn’t be a department, it should be everyone’s responsibility,” he explains.

When Gary is not working on Empowered Analytics you can find him following his talented daughters’ sports progress, reading new business books on his Kindle and watching and supporting his favourite football club, Liverpool, every chance he gets. With all of LFC’s recent losses, it seems he’s walking alone in this front!

Gary Cook – Executive

Ruan Steyn


Ruan’s passion for the analytics space stems from his ability to visualise customer's data and assist them in gaining insights, in their business, they never knew existed. “It’s all about translating data complexity into actionable information,” he explains.

It’s impossible not to boast a little about Ruan’s most significant achievements. He played a key role in assisting a global oil and gas company to save millions by internalising their customer profitability analytics. This was achieved by using their existing SAP/BO platform instead of having to send their data to a 3rd party for analysis. What a feat indeed!

From a next step, moving-on-to-better, perspective, Ruan believes that empowering users to get the right answers to the right questions is paramount to business success in the information age. “Data is everywhere, but critical insights are hard to come by,” he points out.

When he’s not providing this insight, Ruan turns his attention to his love for all things tech. He’s a self-confessed technophile and is at his happiest tinkering away with technology and gadgets. This combines well with his love of photography.

Ruan Steyn – Director

Marius Scheepers

Senior Data Modeler

Experienced Project Engineer with a demonstrated history of working in the finance and mining & metals industry. Skilled in Integration, Software Development Life Cycle (SDLC), SQL, Business and Requirements Analysis, and Business Process Improvement. Strong engineering professional.

Marius Scheepers – Data Modeler